Communication Cycle Management © (CCM) is the concept of developing a plan to ensure that the marketing to retain current business and gain new business is going on all the time. It helps minimise the continual need for the management in a company to be always developing new campaigns and having to work on the next marketing project.
A CCM plan should be implemented by an external company so that, for example, busy periods in a company do not lead to everyone being pulled off marketing to handle orders – as this leads to continual ups and downs in the order cycle. The plan should also lead to information being fed back to the client to improve the product and service offering.
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