Founded in 1994 by direct marketing industry expert Alastair Muir and Behavioural change professional Lindsey Muir, we have enjoyed over two decades of success.

Here are what some of our clients say about us:

We have used Alastair and his team at EXL Services for nearly fifteen years. Their expertise in handling the large amount of data that we generate, and the understanding of the key metrics of what makes Direct Marketing profitable, means that we are able to optimise our mailing selections and other marketing activity for the greatest ROI possible.

Their experience in DM means that they provide invaluable insights and advice on all aspects of our marketing spend, whether in the form of specific database reports to analyse a particular activity, or simply providing fresh strategic ideas that can come from someone who is not wrapped up in all the day-to-day problems that can get in the way of creative thinking.

For our business, EXL Services provide a very bespoke software system delivered with a very personal service that helps us run our business efficiently and effectively every day.

We have been using EXL's proficiency for many years, they are valued as part of our team in several ways, especially when it comes to supporting us with any in-house marketing decisions and any data analysis.

They bring excellent analysis on consumer behaviour and fresh ideas to the table when we don't have the innovative space.

In summary, EXL take the pressure off us.